A responsive web design should be your uppermost priority in this digital world if you want to keep your online business on the top of the competition. Not only this, a responsive business website helps you expand audience reach, boosts the conversion rate, keeps users happy and most importantly enables you to appear in more search engine results.
Responsive web design makes a website that can adapt to the screen size of a device that visitor is using to access the website. It optimizes the users’ web browsing experience by presenting them with responsive web pages that fit on all screen sizes.
Have a look at the following essential benefits of a responsive web design that will excite you to turn a non-responsive business website into a responsive one.
A Well-Branded and Seamless User Experience
For every website and business in the e-commerce industry, having a website that appears and feels the same across different mobile devices is necessary for excellent user experience. A responsive design prevents your users from zoom in and out to see the information or details they need. In short, a responsive website designed for a Watch Company will show all the details and information about its products like rolex hulk in a best possible manner without getting the users distracted. You can see how this is all in motion through the screenshot below.
With all of these elements in place it ensures the layout of a website fits properly on different screens to provide users with a seamless web experience. Enhanced user experience is one of the essential business benefits of responsive web design. It will not only keep them engaged on your site but they will come back again and will also tell others about your business or brand. Responsive design also improves brand perception by reducing the bounce rate.
Using Vibrant Colors that Represent Your Brand
If you are going to create a responsive and custom site for your brand or business, you need to make sure it not only has a fancy design, but also one that represents the branding of your logo, messaging, and existing online identity as well. The best accomplish this, it's important to understand the power of colors in branding and how they each play a role in the consumer emotion and decision process.
For example… have you ever wondered by brands like Coca-cola, Puma and Diesel use red in their design? Here are a few highlights on why.
Red evokes a feeling of passion, intensity, and urgency, with various shades conveying different versions of that feeling. Bright red can invoke feelings of passion and energy, while dark red can be used to give a feeling of authority and luxury. Generally, red commands attention, so it should be used carefully and judiciously.
- Positive Connotations: It gives a feeling of energy and passion and is very eye-catching.
- Negative Connotations: Can be seen as overtly bold or aggressive.
- Suitable for: Food and/or beverage companies. Companies that have a sexy, yet sophisticated, image.
Mobile Usage and Boosted SEO
As quality content is vital in search engine optimization to rank higher in search engines, responsive web design is important too in order to make your online business appear in more search results. Google recommends business owners and webmasters have a responsive web design in place because Google wants to provide its users with the best user experience possible. That is the reason; a responsive website can boost your SEO efforts to help you chase search engine marketing goals more effectively.
You can learn more about how Google looks at websites differently if they are responsive or not in this article. Not only will Google see and rank your site differently based on these results, they might also penalize your site or keep it lower in the rankings if your site appears differently on various devices. Google also offers a wide range of tools for site owners to check their site structure to make sure it passes all of Google's viewing requirements.
Fast Loading Webpages are Crucial to Performance and SEO
According to experts, mobile users tend to skip web pages that take more than 3 seconds to load properly because they have short attention spans. And if a website is not optimized for mobile devices, it will take too long to load its pages in full that can cause a higher bounce rate in return. That’s why; responsive web pages are designed with latest performance techniques such as quick caching and responsive image display to make them load quickly on all screens.
If you don't think site speed is that important, just take a look at these key statistics compiled by Kissmetrics, and how just a few seconds in loading time can make a huge different for a business:
- 47% of consumers expect a web page to load in two seconds or less.
- 40% of people abandon a website that takes more than three seconds to load.
- 73% of mobile internet users say they’ve encountered a website that was too slow to load.
- 51% of mobile internet users say they’ve encountered a website that crashed, froze, or received an error.
- 38% of mobile internet users say they’ve encountered a website that wasn’t available.
- A one second delay in page response can result in a seven percent reduction in conversions.
- If an e-commerce site is making $100,000 per day, a one second page delay could potentially cost $2.5 million in lost sales every year.
Increase Sales, User Analytics and Scalability
As online shopping is becoming popular day by day, security conscious people are confident while making purchases online by using their mobile devices. According to research, almost 80% of users use their smartphones for online shopping and this number is expected to grow more in years to come. It shows that a website designed for mobile devices can help a business secure more sales than a less-responsive website. When users find a website responsive, they stay longer on the site that will hopefully bring more sales on the way of a business or brand.
Worldwide eCommerce Sales 2014 through 2021 (Image source: Shopify)
At the same time, in this era of digital marketing, it is most important for businesses to know the actual traffic sources and how people spend time on your website. Such information and data can help businesses develop fertile marketing campaigns tailored to the user experience. Having a highly responsive business website significantly simplifies the data monitoring and analytical process for a business. Even analytical tools like Google Analytics can also provide details and data of a site into a single report. In results, a business is better able to see how the different elements of the site are performing on different screens.
The last factor to consider, is that responsive web design offers business various opportunities to support different technologies and screens in years to come. Responsive sites are made with a feature to scale up or down as needed to best fit in the screen of a device the site is accessed from. It also makes it easier for a business or brand to make necessary changes in the web design as per the latest web development trends without spending much.
Adapt to Responsive and Super Fast Speed or Die
Responsive web design is something that became a huge discussion a couple of years back, but there are still millions of websites and blogs that have yet to adapt, or are still lacking in the full optimization of their site and content.
If you feel your site is lagging behind and missing out on lost traffic and higher rankings, be sure to run through each of the factors we mentioned, and have them corrected or improved as soon as possible.
On the flip side, if you have the basics of responsive site design and loading times under control, head on over to our seo marketing site tips to further improve how your site ranks in Google and see if you have all of these SEO optimization and marketing methods in place.
The post Must-Follow Responsive Web Design and Branding Tips for 2019 appeared first on Zac Johnson.