Today’s customers are more informed than ever. With so much information available, shoppers often turn to trusted informants for recommendations that can influence final buying decisions. Social media berths from friends or kinfolk, online referendums, Q+ A and ratings and inspects- these types of customer produced material can perform or break-dance a potential sale.
How can you exploited the influence of this client rendered content to build trust and capture the final auction?
Join our professionals as we explore how labels can better leverage patron generated content to deliver the word-of-mouth, personalized messaging that arouses people to buy. Register today for ” Build Brand Authenticity Using Customer Generated Content ,” to be provided by Digital Marketing Depot and be supported by Bazaarvoice.
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