Join Us For Code Block

Join Us For Code Block

Calling all developers: have you been curious about block chain technology and its many applications? Join us on Saturday, March 24th for Code Block, a full day of educational programming that will bring together the brightest engineering talent across a wide range of industries.

Held in the heart of London, Blockchain’s one-day developer conference will give you an inside scoop on block chain technology through hands-on sessions and presentations led by experts across the digital currency space. Following a packed day of knowledge sharing, you’ll have the opportunity to chat with Blockchain developers and industry leaders.

Whether you’re a developer in banking, a tech startup, or already in the crypto space, Code Block can catapult you into the future of the financial system.

Code Block will be held at Campus London, a Google Space and is a free event. Demand is high and space is limited, so apply now by submitting your LinkedIn and Github here.

We can’t wait to see you!

Read more: blog.blockchain.com

Third Largest Crypto Exchange Launches Crypto Market Index Tracking 10 Top-Traded Assets

Crypto exchange Huobi Pro has launched a new market index that tracks the ten top-traded digital assets on its platform.

Crypto exchange Huobi Pro has launched a new market index for its platform, according to a company press release today, May 23rd. Huobi is currently the third largest crypto exchange in the world by trading volume, according to Coinmarketcap data.

The ‘Huobi 10’ index tracks the exchange’s 10 top-traded digital assets against Tether (USDT) in real time, using a weighted average calculation method. The announcement further explains:

“The digital assets are classified into four categories: Coins, Platforms, Applications and Utility Asset tokens. The number of constituents selected in these four categories depends on their transaction volume of last quarter….average daily trading volume in the previous quarter is [then] used to decide the weight of the constituent in the index.”

The press release suggests that the index will in this way "reflect the overall performance of Huobi Pro market," thus making trading simpler for investors.

The new index is also configured for cases where an asset may be delisted, so that "when an unexpected delisting of the index component occurs, the sample is temporarily replaced. And the coins that are ranked first in the candidate list will be selected as the sample coins in turn."

The press release further revealed Huobi’s plans to launch index-based products by early June.

Earlier this week, the outgoing CEO of the world’s largest crypto exchange OKEx joined Huobi as Board Secretary and VP of International Business Development. Huobi, which is headquartered in Singapore, is now expanding overseas, recently launching a South Korean subsidiary, as well as revealing plans to open an office in London.

In an email sent to the company’s employees, Huobi CEO Leon Li highlighted the exchange’s rapid growth, revealing that the company’s workforce now at almost 1000, as compared with just 10 people at the time of its launch in 2013. Huobi is now the third largest exchange worldwide, currently seeing daily trade volumes of about $1.18 bln.

Read more: cointelegraph.com

Since the beginning of 2017 I’ve been giving people bitcoin.

Especially family that I want to get involved in crypto. I will show them how to setup a wallet. And send them around $50 to $100 dollars worth of bitcoin. I'll backup their keys and explain the importance and make them promise me to not spend it for 5 years. I encourage them to add more over time.

Now every member of my extended family owns a bit of bitcoin. It has cost a lot. Some of them ignored it, but I didn't. A few of them own mining caves now.

I would like to encourage you to do the same for those you love or would like to get involved. At today's price I would encourage you to put at least 1% of a bitcoin away for them.

Hav3 a great day and please know today is a great day to buy. Also, show them how to mine .

submitted by /u/N8twon [link] [comments]

Read more: reddit.com

Use Elementor to Design Every Part of a WP Website, Without Writing a Line of Code

Have you ever thought you might someday succeed in designing an entire website, element by element, without having to write a line of code?

The ability to do so would be a dream come true, and Elementor had this web designer's dream in mind when they set out to build the ultimate website building solution for WordPress.

Instead of writing code to create dynamic visual content, you can do so with a few clicks.

It's little wonder then that over 800,000 users have flocked to Elementor in just a little under 2 years. When its group of specialists set out to create highly specific features with web professionals in mind, features that beginners can work with as well, Elementor's ability to establish a large user base in a relatively short time makes sense.

1. Elementor and Elementor 2.0

Elementor was designed to enable web designers to avoid the perplexing problem of feeling constrained by a theme's design. The Elementor team's goal was to create a WordPress website builder that would allow website design professionals to create websites the way they wanted, instead of having to design everything from scratch.

The result was the first theme builder where design can be done on the front end, the results viewed in real time, and the designer has complete control over layout customization.

Not completely satisfied that the website designers' dream had been completely addressed, the team is releasing Elementor 2.0. While this new release will be done incrementally during 2018, those features that have already made an appearance have been joyfully embraced.

2. New Elementor Features
Design Your Own Header and Footer – No Coding Required

Elementor's intuitive visual editor gives you all the flexibility you need to customize the header and footer areas on a page to your liking. Doing so is as easy as putting together blocs to build a toy house -; your header and footer areas will be much more attractive however!

If you plan on using more than a single header, one for a blog page and a different one for your About page, that's not a problem either. It takes but a few minutes to create a different header. No coding required of course.

Want to build a sticky header that will help visitors find their way through your website? Creating one that will follow along as they scroll down the page is ridiculously easy.

Recently Elementor added Role Manager, allowing you to restrict access for certain user roles and never worry about a client ruining your design.

The Freedom to Create Dynamic Content is Yours

This one's for blog users who want to “escape” the theme and build a flexible, creative blog without having to write code to do so. New releases like Single Post & Page let you create a template that you can use repeatedly for your blog pages and posts.

Another new feature, Blog Archive, helps you visually design your blog bit by bit.

Need a template for a 404 page, or want to customize your Search results page? No problem doing either one, plus you have dynamic widgets like Post Title, Author Box, and Featured Image to help you create a post template.

You'll Never Need to Reinvent the Wheel

The nicest thing about dynamic content is that you can use and reuse it to your heart's content. It's simply a matter of creating a framework for your content and applying it across your website; and if you want to reuse content that's already on your WordPress website, a single click is all it takes.

It used to be that coding would be necessary to make even the slightest change to a static template. No more!

3. How Elementor Became the #1 WordPress Theme Builder

When the Elementor team embarked upon the task of designing Elementor 2.0, they retained the features that made Elementor #1 and the favorite of 800,000+ users.

Total Layout Customization

“Customizable” layouts can mean different things to different theme providers. Total customization was rarely the case until Elementor premium website builder gave its users extensive control and extended flexibility over the various sections of their layouts including width and height settings and column and contents size position and padding, margins, and column gap settings.

A Comprehensive Template Library

You'll be impressed by the Elementor template library's size and scope. It features beautiful templates for a wide range of industries and website styles; and for specific needs as well.

You can select a pre-designed template, or should you not find precisely what you need, it's easy to design a page yourself. If you do so, you can save if for later use. Your templates can also be imported and exported for sharing or use in other websites.

40+ Elements Come with the Package

This free group of elements includes advanced widgets like Google Maps and Carousel. You'll also have access to customizable widgets that were specially designed for use in the live page builder. These widgets and other elements enable you to create virtually any layout you can imagine; right down to the tiniest of details. If you've ever had to write code to adjust the spacing inside a progress bar, you'll see how helpful these elements will be.

Elementor's Designs will be Totally Responsive

In today's world, anything short of a 100% responsive design can break a website. With Elementor you have at your fingertips device preview screens and device visibility control settings to ensure users will view your website just as you designed it.

Why You Should Try Elementor Now

One good reason -; Blocks. This star feature of Elementor allows you to build your websites crazy-fast from top to bottom without any need for a single line of code.

Another good reason. You won't ever have to worry about experiencing “theme restraints”.

And then, there's the Elementor 2.0 features that will be released throughout 2018. As you will discover, some will be game-changers.

You can start using Elementor right out of the box too. It doesn't matter if you're a grizzled veteran or a newbie. Install Elementor, give it a whirl, experiment with its building blocks, and start building – like, crazy fast.

Read more: 1stwebdesigner.com

How to Use the Google Analytics New Custom Audience Report For Better Remarketing

Google-Analytics-New-Custom-Audience-Report

On most sites, over 90% of visitors leave without converting.

That’s an estimate for all traffic to your site.

As bad as that might sound, the numbers are even worse for first-time visitors. You can expect that only 2% of your site’s visitors will convert on their first visit.

Regardless of what your goals are for your website, these statistics are a bit depressing.

It might be enough to lead you to despair. After all, if you don’t do anything to bring these visitors back, many of them will never return.

But that’s only if you don’t take any further action. Thankfully, you can take matters into your own hands to get conversions from these once-lost visitors.

That’s where remarketing comes in.

Remarketing is one of the best ways to avoid losing potential customers.

When you do it correctly, it can be a great way to bring users back to your site and increase the percentage of your visitors who become customers or clients.

But much like any other channel, creating an effective remarketing campaign requires careful planning and a strong understanding of your target audience.

Google Analytics has long been one of the most important places to find data to help you understand your audience. And now, Google offers even more help.

The new Custom Audiences Report in Google Analytics gives you access to in-depth information on how users respond to your campaigns and help you create even more effective remarketing ads.

If you aren’t yet using it for your remarketing, now is the time to try it out. In this post, I’ll teach you how you can use your audience data to improve your remarketing efforts.

But first, you need a basic understanding of what this report is. Let’s start there.

What is the new audiences report?

If you’re familiar with Google Analytics, your first thought may be that an “audience” report is nothing new.

But it’s important to note that this new feature refers to a completely different set of data than the standard “Audience Overview” report.

If you have access to this report, you may have seen the following announcement after logging into your account over the past few weeks.

announcement

If you see this notification, you can click “See Report” to access the new audiences report.

audiences report dashboard

If you don’t see this notification, you can access your data manually by selecting “Audiences” from the “Audience” tab.

audiences menu

If this is the first time you’re accessing the report, you’ll see another banner that provides more detail than the first.

analyze audiences

As this pop-up explains, Google designed the new audiences report to help you “easily view how your audiences are performing and evaluate your remarketing efforts.”

However, this report will only show data if you’ve enabled demographics and interests reports and have audiences configured in your Analytics account.

So if you haven’t yet created audiences, you’ll need to do so before you can gain any value from this new report.

Fortunately, the process is fairly straightforward. In fact, you should be doing this anyway if you’re running any marketing campaigns with Google’s ad network.

 

How to create an audience in Google Analytics

First, it’s important to understand what the term “audience” means in the context of Google’s advertising platform.

Fortunately, it’s not all that complicated.

An audience is a group of users that you want Google Analytics to group together based on any combination of attributes that is meaningful to your business.

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These attributes can be as broad or as specific as you’d like them to be.

These attributes allow advertisers to deliver custom ads in real time.

For example, if you want to create an ad campaign that targets all of your customers, you might create an audience that includes all of the users who have ever made a purchase on your site.

This would necessitate a fairly general ad, but it would give you a large pool of potential viewers.

Now, let’s say that you want to create an ad campaign with the goal of earning new customers.

In this case, you might want to create an audience segment with users who have downloaded a whitepaper on your site but have not yet made a purchase.

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This way, you can focus your efforts on the visitors who don’t yet think that buying from your site is worth it. This will allow you to tailor your campaign toward convincing them.

Regardless of the exact qualifications you choose, this is an excellent way to focus your ads on the exact audience you want to reach.

And, if you’re ready to get started, you can create a new audience in either Analytics or AdWords.

In this article, we’ll focus on how audience creation works in Google Analytics.

But once you’ve created an audience, you can activate it on AdWords, too, as long as you log into the same Google account.

To get started, navigate to the “Admin” page of your Google Analytics property. Then, select “Audience Definitions” and then “Audiences.”

audiences admin

Next, click “+New Audience.” From here, you can choose from preconfigured audience types or create your own new audience definition.

new audience

Google’s recommended audiences make it easy to create audiences based on criteria that many marketers find important. Here are some of Google’s recommendations:

Smart List: Smart Lists use machine learning to determine which users are most likely to convert in subsequent sessions. It uses signals like location, referrer, session duration, and page depth to compile this list.
All Users: This type of audience includes all of your visitors with necessary advertising cookies.
New Users: This includes users who have only conducted one session on your site.
Returning Users: These users have visited your site more than once.
Users who visited a specific section of my site: These audiences include users who’ve visited specific pages or directories within your site.
Users who completed a goal conversion: These users have completed a goal on your site.
Users who completed a transaction: This type of audience is only available for e-commerce site owners. It includes all users who have made a purchase from your site.

If none of these criteria meet your needs, you can also create a new custom audience with the audience builder.

audience builder

This option can take a bit longer than using one of Google’s preconfigured definitions, but it gives you much more control over which users you include in your audience.

You can determine who your audience is based on demographic information, device, behavior, date of first session, traffic sources, e-commerce actions, and more.

The criteria you use will depend on what your goals are, but it’s important to consider that you would typically want to use audiences for the purpose of remarketing.

And most remarketing campaigns center on users who visited your site but did not take the action you wanted them to take.

So whether you want to reach users who visited a specific page without converting or users who never made it to a conversion page in the first place, your audiences should reflect that goal.

Once you’ve created an audience, Analytics will populate it with up to 30 days of data and make your audiences report available within 24-48 hours.

How to use the new audiences report for your remarketing campaigns

The audiences report will give you insight into specific sets of your site’s visitors.

And that’s great!

But it’s only useful if you know what to do with that data.

So first, it’s important to understand what you can expect to learn from this report.

To put it simply, it allows you to dig into data regarding each audience’s acquisition, behavior, and conversions.

This way, you’ll be able to see how well each audience performs in comparison to other audiences and your site’s overall traffic.

And the way you respond to this data will depend on how well the specific audience you’re looking at does at moving your business closer to your goals.

Let’s look at some different scenarios of what your data can tell you about your audiences and how you can respond to that information.

Scenario 1: An audience performs well

If an audience is performing well in terms of engagement and conversions, this indicates that they’re a valuable set of users for your site.

In this case, you’ll want to allocate more of your budget to ads for those users. Or, if you aren’t yet running ads for these users, you’ll want to create ads for them.

For example, Marketo just took this approach.

Their ads were already performing well.

But, later, they defined their audience further in Google Analytics to push personalized ads through AdWords.

They saw 200% more conversions for B2C and 150% more for B2B by segmenting between two groups to create personalized ads.

If you want to see numbers like this, then follow Marketo’s example.

If an audience is performing well, don’t settle for “good enough.” When you discover that a particular audience is yielding results, it’s time to double down on your efforts to convert them.

Upping your advertising budget for them isn’t a blind risk. It’s a reasonable investment in light of real data.

You also may want to consider expanding the number of sites on which you advertise to those users to maximize your chances of bringing them back to convert.

Unfortunately, not all audiences will perform well.

Let’s look at what you can do when an audience isn’t yielding the results you want.

Scenario 2: An audience performs poorly

On the flip side, if an audience shows low engagement or conversions, this indicates that it isn’t a high-performing set of users for your site.

When you discover this, how should you respond?

You’ll either want to scale back on any ads that target this audience or spend some time editing the audience.

GarentaDAY, an auto leasing website in Turkey, developed a remarketing strategy to push special discounts to previous site visitors who did not convert.

GarentaDAY segmented their audiences by location and keyword terms for their remarketing lists for search ads (RLSA).

The edits they made to their audience paid off. 30% of their revenue came from the remarketing ad campaigns.

If you decide to edit an audience, it’s important to note that one of the most common issues among remarketing campaigns is that the targeting is too broad.

For example, let’s say that you created an audience that targets all of your site’s visitors over the previous month.

broad targeting

You might think that this is an effective way to target users before they forget your brand altogether.

But what if a large chunk of them found one blog post or piece of content via search, read it, and left?

These users likely have no intention of becoming a customer so targeting them with ads is a waste of your budget.

But revising this audience to only include users who visited a product page could eliminate the issue — and have a major impact on the overall performance of your ads.

Scenario 3: An audience is attracting users who don’t convert

Some audiences are clearly high or low performers.

But in many cases, it’s not quite that black and white.

For example, let’s say that you have a campaign that’s targeting a specific audience. This campaign is effective in attracting site traffic, but it doesn’t lead to many conversions.

In this case, you shouldn’t write off that audience entirely.

After all, those users are showing interest in what they’re seeing in your ads. They just aren’t following through on that interest.

And it’s up to you to figure out why that is.

Dig into your campaigns and look for any disconnects between your ads and the content they direct your audience to.

For example, you can look at which goals in Google Analytics are converting your audience more and then develop new ad campaigns and landing pages around those goals.

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If your campaigns don’t provide this level of convenience and simplicity, you could be missing out on conversions simply because users don’t want to spend time navigating your site.

Identifying and remedying any disconnects could be the solution. It might be exactly what you need to help your high traffic numbers translate into results for your business.

Scenario 4: An audience is attracting low numbers but high conversions

On the flip side, some of your audiences may turn out to have high conversion rates but low overall numbers.

This can be extremely frustrating because it indicates that you’ve found a great set of users, but there aren’t very many of them.

Fortunately, you don’t have to limit your ad targeting to just your site’s visitors. You can also use your high-converting audiences as a starting point for creating similar audiences.

If you’re unfamiliar with Google’s similar audiences, this feature helps you expand campaign targeting by including users with characteristics similar to a site’s visitors.

Once you’ve identified an audience that performs well for your business, you can use this feature to target other users who haven’t yet visited your site.

This way, you can expand your campaign’s overall reach. And, as you do so, you can have confidence that the new set of users you’re reaching has the potential for a high conversion rate.

Conclusion

Bringing new users to your site is challenging.

So, when those users leave without taking action, it can be extremely frustrating.

Fortunately, remarketing makes it possible to bring them back to your site and encourage them to convert.

But achieving that goal requires strategic targeting.

You need to make sure that you’re reaching the visitors who are likely to become customers and that you’re communicating with them in a way that will make them want to return.

And with the new audiences report from Google Analytics, you can access the data you need to make informed decisions about your targeting and your campaigns.

The custom audiences report offers you detailed data about how your site visitors are responding to your conversion efforts on your site.

By digging into the behaviors that each audience takes on your site, you can see if they are performing well for your business.

Then, you can use that insight to decide how to improve your results moving forward.

You may find that you should ramp up your campaigns, adjust your targeting, alter your ads, or experiment with similar audiences. Each audience will likely necessitate that you take a different course of action.

And that’s precisely why these reports are so powerful. They’ll show you how you should respond to the audiences you set up so that your marketing efforts to them will be effective.

And if you use multiple custom audiences, you may find that you need to combine all of these actions.

But with each improvement you make, you’ll become more successful at turning lost visitors into customers for your company.

How will you use Google’s new Custom Audience Report to help you with your remarketing campaigns?

The post How to Use the Google Analytics New Custom Audience Report For Better Remarketing appeared first on Neil Patel.

Read more: neilpatel.com

Life Through a Dram Episode 3: The Lives We Need to Change

This week saw yet another tragic and senseless school shooting in America. 10 people are dead, with more injured.

Once again, the usual soundbites are uttered by politicians, yet little weight actually lies behind them. If there was, we wouldn't watch the same story play out again and again.

Today's episode recants the words of a mother whose daughter was caught in the horror. It's a much longer episode than usual, but that mother's words, and those like her, deserve to be heard in their entirety.

Something needs to change. Apathy, and “thoughts can prayers”, are no longer enough. Truth be told, they never were…

Subscribe: iTunes | Google Play | Stitcher | RSS


Read more: feedproxy.google.com

4 SEO Ideas You Overlooked That Will Skyrocket Your Rankings

seo-ideas

Despite content marketing’s golden child status, SEO remains one of the most important factors in ranking websites on Google.

According to a Hubshout survey of small to midsize digital marketing agencies, 32% of agencies reported that SEO as a service generates the most revenue for them.

But as technology advances and search engines continue to evolve and adapt their algorithms, it can be difficult even for veteran SEOs to keep up.

This means you could be overlooking significant SEO value on your site.

In other words, if you’re missing key SEO strategies, you could cost your business some serious revenue.

Not interested in flushing money down the toilet?

I didn’t think so.

Implement these four SEO hacks to skyrocket your rankings and put money in the bank.

1. Increase page speed by compressing images

Images are one of the biggest culprits to slow loading times.

In fact, on average, images make up 68% of a web page’s total weight.

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But even though many people know that page speed is an important SEO ranking factor, when it comes to optimization, the image size is often overlooked.

One of the reasons for this is because if you are loading (and reloading) your website on your own computer or mobile device, the page has likely been cached.

A web cache temporarily stores the data on a web page to reduce server lag (aka page speed).

In other words, once a page has been loaded and cached, the server will provide the cached version to save time when you return later on to bring up the site.

While caching once a week is a good idea if you want to increase fetched response time, it can inadvertently give SEOs the impression that their website is loading faster than it actually is.

The problem?

If you aren’t checking page speed from an outside computer or with a page loading measuring tool, you may not notice that your images are causing delays on the user’s end.

And when 53% of people abandon a website that takes more than three seconds to load, that is a mistake you can’t afford.

As you can see here, the probability of page abandonment increases 32% after only three seconds.

Screen Shot 2018 04 24 at 1.27.00 AM

Three seconds!

Bottom line: If your images are slowing your loading time — even by a second — you could be frustrating users and increasing your bounce rate (two important SEO ranking factors).

Luckily, this is a simple fix.

To improve loading times and increase user satisfaction and retention rates, first, you’ll need to evaluate your page speeds, then resize problem images.

Evaluate your page speeds

There are many free tools you can use to test your page speeds.

Google’s PageSpeed Insights tool is great for not only measuring loading time for both mobile and desktop but also identifying the causes of any speed delays, including images.

If images are contributing to page lag, PageSpeed Insights will build a list of which images you need to optimize.

pagespeed insights 1

When optimizing your pages, it’s important to take a special interest in making them mobile-friendly.

Since the rollout of Google’s mobile-first index, websites that are mobile-friendly will rank higher than those that aren’t optimized.

Based on this analysis, Target’s landing page has an average speed of around 2.2s and good optimization at 88/100.

While this isn’t a perfect score on PageSpeed Insights, it’s pretty close. And, with minor tweaks to the images, they could see a spike in page speed.

GTMetrix is another page speed tool that will help you identify problem areas.

screenshot gtmetrix.com 2018.05.16 10 32 54

The tool will uncover each of the problems that your site has and recommend tips to help you fix each of them.

And it goes a bit more in-depth than PageSpeed Insights.

If you have any images causing slow loading times, they’ll be listed here.

RankPay utilized GTmetrix page speed reports to reduce their bounce rate by 20% and increase their page speed by 20%.

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As you can see, it’s worth the time and effort to analyze and fix your page speed issues. It will not only help you rank better in the SERPs, but also improve the UX experience.

Compress problem images

Once you’ve evaluated your page speed, the next step is to analyze what elements are bringing your page speed down.

And, large image sizes are usually a major culprit in slowing down websites.

Remember: smaller images = faster page speeds.

If you’re using Photoshop, Lightroom, or a similar tool, you want to make sure your images are 1,500 pixels in width or less.

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The key here is to balance image quality with file size.

The goal is to use the smallest file size possible while maintaining acceptable image quality.

There are several image file types to use, but the most common are JPG and PNG.

Below is an example of what a JPG looks like not compressed vs. compressed. The original, untouched image was 2.06MB.

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Here this image has low compression. This preserves the quality of the image but also doesn’t shrink the overall file size much.

A web page shouldn’t be more than 1-2 MB in weight. While compressing the image did shrink it from the original size, 590 KB is still a significant portion of the page’s optimal weight.

On the other hand, it’s possible to do too much compression.

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When the image is highly compressed, the size becomes much more manageable at 68KB.

But the quality stinks.

You want to strike a compression note that is just right.

In this case, the best level of compression on the image is somewhere in the middle. This allows us to maintain the quality while significantly reducing file size (and associated page speed).

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If you’re not a Photoshop guru (or don’t want to shell out the cash for an Adobe Suite monthly subscription), I recommend using a compression tool like TinyPNG.

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TinyPNG lets you resize up to 20 PNG or JPG images for free. Simply drag and drop your files onto their page and they’ll do the work for you.

If you need more files, there is also a Pro upgrade starting at just $25 for a single-user yearly subscription.

And, they have a WordPress plugin.

2. Improve CTR with Google Search Console

Be honest.

When was the last time you reviewed your meta descriptions?

Or, attempted to clean up ugly URLs?

While CTR isn’t a proven ranking factor, improving your organic CTR will help boost your organic rankings.

Back in 2009, the head of Google's webspam, Matt Cutts, answered questions related to CTR on YouTube:

“It doesn't really matter how often you show up. It matters how often you get clicked on and then how often you … convert those to whatever you really want (sales, purchases, subscriptions)… Do spend some time looking at your title, your URL, and your snippet that Google generates, and see if you can find ways to improve that and make it better for users because then they're more likely to click. You'll get more visitors, you'll get a better return on your investment.”

Still want more proof?

A local auto parts company increased their click-through rate by 20% and got 30% more organic clicks.

Another B2B software company went from 35,000 organic visits per month to 225,000 organic visits per month by increasing their CTR.

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Increasing CTRs means better rankings, more traffic, and increased brand awareness.  To increase CTRs, use Google Search Console to guide your next steps.

Update underperforming pages

Before you can identify what pages you should update, you need to get a baseline CTR.

To find this, log in to Google Search Console > Status > Performance.

CTR

In the example above, the average CTR is 5.6%. Now that you have this average, you can begin to uncover what content needs to be updated.

Within the same report on Google Search Console, make sure Total Clicks, Total Impressions, and Average CTR are checked. Then, Pages at the bottom.

clicks

Here you should have a list of top performing pages.

GSC

To discover pages that need to be updated, click the arrow button to flip the CTR. You should have a list of your underperforming pages.

Performance

Next, scroll through your underperforming pages to find pages with high impressions and low clicks.

This will give you insight into what pages are showing up in the SERPs, but not receiving clicks.

rewrite

Things like this tell me I need to review the keyword strategy, meta description, and overall content of this specific page.

This strategy works. Just look at how Siege Media took one client from zero to 100,000 visitors.

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And, how Bill Hunt reworked Absolut’s meta descriptions based on user intent to improve the CTR from 1.69% to 14.81% in just 45 days.

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While this may seem like a lot of extra work to optimize pages you thought were already performing well, it will pay off in the end.

3. Use linkless mentions to build ranking value

Yes, you read that right.

Though it goes against traditional understanding of SEO, link building without links is becoming a key part of ranking strategy.

Gary Illyes, Google Webmaster Trends Analyst, said during his keynote at Brighton SEO:

“If you publish high-quality content that is highly cited on the Internet — and I’m not talking about just links, but also mentions on social networks and people talking about your branding, crap like that. Then you are doing great.”

The idea is that brands that garner a lot of mentions, both in social media and on websites and long-form content, are trusted and therefore authoritative in search engines’ eyes.

While this ranking strategy has flown under the radar a bit, both Google and Bing have indicated that linkless brand mentions factor into how the search engines measure authority and quality.

In fact, Duane Forrester, former senior product manager at Bing noted back in 2016 that Bing had already:

“figured out context and sentiment of tone, and how to associate mentions without a link. As the volume grows and trustworthiness of this mention is known, you’ll get a bump in rankings…”

But Bing isn’t the only one showing us their hand.

Google references linkless mentions as “implied links” in their patent:

Implied links patent

And it makes sense.

For years, word-of-mouth marketing and social shares have made and broken brands.

It’s no wonder that search engines are using this social capital as a key indicator of consumer trust and confidence.

How to track linkless mentions

If you’re not already tracking brand mentions through a rep management campaign, you’ll need to use a tool to monitor the web for you.

There are a variety of options, such as Awario or SEMrush.

Let’s take a look at Awario.

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Awario is a monitoring tool that lets you track the conversation around your brand (as well as competitors’ brands) on the web in real-time.

To get started, create an account with your preferred email. (There’s a two-week free trial before you select a paid plan).

Once you create your account, set up a campaign (or project) to monitor brand mentions.

Awario will ask you to input the keywords you wish to track.

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For example, let’s say you want to track Photoshop mentions.

So I’ll enter “Adobe Photoshop” into the field.

Once you’re done adding keywords to your campaign, Awario takes you to a dashboard that gives you an at-a-glance look at your current monitors.

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As you can see here, Awario collects data on:

The number of total mentions for that keyword
Sentiment (i.e., whether the mentions are negative or positive)
The reach those mentions have
Who the top influencers are that have mentioned your keywords
Where mentions are coming from in the world
What languages are represented in the conversation

Additionally, you can filter the data to see mentions from specific platforms, such as Facebook, Twitter, or YouTube.

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This information helps you track where your brand or product is trending as well as how well it stacks up against competitors.

Awario’s Sentiment metric is a particularly useful datapoint to measure because it allows you to gauge the overall health of your brand’s reputation (i.e., is it viewed more or less favorably).

In fact, at last year’s State of Search event, Google’s Gary Illyes noted that Google uses sentiment analysis to evaluate off-site sentiment to inform their rankings.

This means that tracking linkless brand mentions and their associated sentiment can give SEOs an advantage over marketers who fail to track implied links.

How to use linkless mentions to optimize search rankings

Once you have a brand monitoring tool in your arsenal, it’s time to use the information you glean to direct campaigns that will build your online rankings and authority.

Fortunately, many of the strategies for linkless mentions will be the same as your traditional link building campaigns.

For example, let’s say you’re tracking your brand mentions and notice a recent negative review published on Yelp.

What can you do?

Well, when 68% of consumers will form an opinion about your local business after reading just 1-6 online reviews, you need to make every review (and response) count.

How you should respond depends on the review, but here are a few good rules of thumb from ReviewTrackers:

Resolve issues and provide solutions.
Reinforce the positive experiences the customer mentions.
Give a sincere apology as needed.

For instance, take this review from a disappointed customer flying JetBlue.

The TV screens were out in his row for the duration of the flight.

When he notified JetBlue via Twitter, JetBlue responded quickly to apologize and resolve the issue by offering a $15 credit to everyone in that row.

jetblue review interaction

Keep in mind that responding to reviews and participating in conversations is not only a chance to say the right thing but to establish your brand’s voice.

Even though you’re communicating virtually, use these opportunities to show your brand’s human side.

In other words, don’t be a robot.

Whether you’re replying to a negative or positive comment, be personable.

Take JetBlue’s lead.

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As SEO expands into brand management, you’ll notice a lot of overlap between teams in your marketing department.

SEO is no longer just about building backlinks and writing keyword-rich landing page copy.

Instead, off-page SEO is becoming just as important as on-page SEO.

To be successful, you’ll need to collaborate with rep managers, content marketers, social media marketers, and even your customer service team to execute a strong, cohesive campaign.

4. Optimize your content for voice search

Images aren’t the only places you can squeeze out more SEO value.

With the advancement of Siri, Google Assistant, and other smart AI systems, voice search has become increasingly common among mobile users.

In fact, as many as 40% of online adults use voice search at least once per day.

Some estimates are putting voice search at over one billion queries a month, and more than 50 million voice-activated devices were in circulation as of January 2018.

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And voice search is just starting to take off. At least 20% of mobile searches are now voice searches.

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This shift in the way users use and interact with search engines will inevitably affect SEO tactics.

Fortunately, for now, most of the strategies for regular SEO also apply to voice search optimization — but not all.

If you want to stay ahead of the curve, including voice search optimization is a must.

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How do search engines rank voice search results?

The first place to look to answer this question is Google. To understand how and where to optimize, you have to understand what Google is ranking.

Typically, Google voice search results tend to favor concise answers.

You can see in Google’s voice search rater guidelines that the emphasis is placed on how well the content meets the user’s need and whether or not it does so clearly and concisely.

These two goals are defined as “Needs Met” and “Speech Quality.”

Voice search rater guidelines: needs met

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You can see above that the highest rated responses are those that fully (but concisely) answer the query.

In fact, Backlinko conducted a study of 10,000 voice search results and found that the average voice search answer is only 29 words.

Voice search rater guidelines: speech quality

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Not only is Google looking for brief answers, but it also prefers easy-to-read content.

This means simple sentence structure and vocabulary. The average Google voice search result is written at a 9th-grade level.

So save the exposition for your great American novel.

How to optimize for voice search ranking factors

Based on the information above, you have to focus on content that is direct and clear.

An FAQ section is the most natural place to build out relevant answers to voice searches because FAQs contain direct questions with brief answers.

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But you can also add questions to your landing pages to direct more voice searches to your site.

Sherry Bonelli, BrightLocal's local search evangelist, says to “focus on those long-tail+ conversational keywords,” for FAQ pages.

The goal is to group common questions together on one page for natural-sounding questions and answers.

Like Hotel Nikko does with their FAQ page. They saw a 63% increase in CTR after optimizing their FAQ pages.

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Another option would be to create long-form blog posts that answer a specific long-tail conversational keyword question.

The average word count for a results page is 2,312 words.

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This doesn’t mean that the content length itself is a ranking factor for voice search. However, with long-form content comes greater opportunities to include relevant search terms.

This is likely why there is a high correlation between longer content and voice search results.

Capitalize on this trend by building out rich long-form content surrounding a central keyword topic.

MakeSpace jumped 65 positions in one day by creating long-form content.

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And, MrGarageDoor.com went from zero to over 2,400 visits per month from creating long-form blog content.

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The goal is to provide answers to questions your users are asking.

If you have a page full of content that doesn’t address what your users actually want to know, then it isn’t doing you any good.

Conclusion

SEO has a basic premise: build links and authority to rank in SERPs.

But with ever-changing algorithms, competing data, and hundreds of tools, strategies, and approaches, it’s easy to see how an SEO can get lost in the to-do lists.

I’m getting a headache just thinking about it.

Since SEO has a significant impact on business revenue, digital marketers can’t afford to overlook any strategies that provide added SEO value.

Optimize your image sizes to boost page speeds. Resize them as needed.

Add descriptive image file names to your images so that Google ranks them for keywords, too.

Use linkless mentions to build your ranking value.

Finally, be sure to optimize your site for voice search.

Though some of these hacks may seem deceptively simple, their combined value can have a profound effect on your overall rankings.

Be smart. Don’t let these SEO hacks pass you by.

What SEO strategies have you used to improve rankings?

The post 4 SEO Ideas You Overlooked That Will Skyrocket Your Rankings appeared first on Neil Patel.

Read more: neilpatel.com

Let’s Make Money: 4 Tactics for Agencies Looking to Succeed – Whiteboard Friday

Posted by rjonesx.

We spend a lot of time discussing SEO tactics, but in a constantly changing industry, one thing that deserves more attention are the tactics agencies should employ in order to see success. From confidently raising your prices to knowing when to say no, Moz's own Russ Jones covers four essential success tactics that'll ultimately increase your bottom line in today's edition of Whiteboard Friday.

Agency tactics

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans. I am Russ Jones, and I can't tell you how excited I am for my first Whiteboard Friday. I am Principal Search Scientist here at Moz. But before coming to Moz, for the 10 years prior to that, I was the Chief Technology Officer of a small SEO agency back in North Carolina. So I have a strong passion for agencies and consultants who are on the ground doing the work, helping websites rank better and helping build businesses.

So what I wanted to do today was spend a little bit of time talking about the lessons that I learned at an agency that admittedly I only learned through trial and error. But before we even go further, I just wanted to thank the folks at Hive Digital who I learned so much from, Jeff and Jake and Malcolm and Ryan, because the team effort over time is what ended up building an agency. Any agency that succeeds knows that that's part of it. So we'll start with that thank-you.

But what I really want to get into is that we spend a lot of time talking about SEO tactics, but not really about how to succeed in an industry that changes rapidly, in which there's almost no certification, and where it can be difficult to explain to customers exactly how they're going to be successful with what you offer. So what I'm going to do is break down four really important rules that I learned over the course of that 10 years. We're going to go through each one of them as quickly as possible, but at the same time, hopefully you'll walk away with some good ideas. Some of these are ones that it might at first feel a little bit awkward, but just follow me.

1. Raise prices

The first rule, number one in Let's Make Money is raise your prices. Now, I remember quite clearly two years in to my job at Hive Digital — it was called Virante then — and we were talking about raising prices. We were just looking at our customers, saying to ourselves, “There's no way they can afford it.” But then luckily we had the foresight that there was more to raising prices than just charging your customers more.

How it benefits old customers

The first thing that just hit us automatically was… “Well, with our old customers, we can just discount them. It's not that bad. We're in the same place as we always were.” But then it occurred to us, “Wait, wait, wait. If we discount our customers, then we're actually increasing our perceived value.” Our existing customers now think, “Hey, they're actually selling something better that's more expensive, but I'm getting a deal,” and by offering them that deal because of their loyalty, you engender more loyalty. So it can actually be good for old customers.

How it benefits new customers

Now, for new customers, once again, same sort of situation. You've increased the perceived value. So your customers who come to you think, “Oh, this company is professional. This company is willing to invest. This company is interested in providing the highest quality of services.” In reality, because you've raised prices, you can. You can spend more time and money on each customer and actually do a better job. The third part is, “What's the worst that could happen?” If they say no, you offer them the discount. You're back where you started. You're in the same position that you were before.

How it benefits your workers

Now, here's where it really matters — your employees, your workers. If you are offering bottom line prices, you can't offer them raises, you can't offer them training, you can't hire them help, or you can't get better workers. But if you do, if you raise prices, the whole ecosystem that is your agency will do better.

How it improves your resources

Finally, and most importantly, which we'll talk a little bit more later, is that you can finally tool up. You can get the resources and capital that you need to actually succeed. I drew this kind of out.

If we have a graph of quality of services that you offer and the price that you sell at, most agencies think that they're offering great quality at a little price, but the reality is you're probably down here. You're probably under-selling your services and, because of that, you can't offer the best that you can.

You should be up here. You should be offering higher quality, your experts who spend time all day studying this, and raising prices allows you to do that.

2. Schedule

Now, raising prices is only part one. The second thing is discipline, and I am really horrible about this. The reality is that I'm the kind of guy who looks for the latest and greatest and just jumps into it, but schedule matters. As hard as it is to admit it, I learned this from the CPC folks because they know that they have to stay on top of it every day of the week.

Well, here's something that we kind of came up with as I was leaving the company, and that was to set all of our customers as much as possible into a schedule.

Annually: we would handle keywords and competitors doing complete analysis.
Semi-annually: Twice a year, we would do content analysis. What should you be writing about? What's changed in your industry? What are different keywords that you might be able to target now given additional resources?
Quarterly: You need to be looking at links. It's just a big enough issue that you've got to look at it every couple of months, a complete link analysis.
Monthly: You should be looking at your crawls. Moz will do that every week for you, but you should give your customers an idea, over the course of a month, what's changed.
Weekly: You should be doing rankings

But there are three things that, when you do all of these types of analysis, you need to keep in mind. Each one of them is a…

Report
Hours for consulting
Phone call

This might seem like a little bit of overkill. But of course, if one of these comes back and nothing changed, you don't need to do the phone call, but each one of these represents additional money in your pocket and importantly better service for your customers.

It might seem hard to believe that when you go to a customer and you tell them, “Look, nothing's changed,” that you're actually giving them value, but the truth is that if you go to the dentist and he tells you, you don't have a cavity, that's good news. You shouldn't say to yourself at the end of the day, “Why'd I go to the dentist in the first place?” You should say, “I'm so glad I went to the dentist.” By that same positive outlook, you should be selling to your customers over and over and over again, hoping to give them the clarity they need to succeed.

3. Tool up!

So number three, you're going to see this a lot in my videos because I just love SEO tools, but you've got to tool up. Once you've raised prices and you're making more money with your customers, you actually can. Tools are superpowers. Tools allow you to do things that humans just can't do. Like I can't figure out the link graph on my own. I need tools to do it. But tools can do so much more than just auditing existing clients. For example, they can give you…

Better leads:

You can use tools to find opportunities.Take for example the tools within Moz and you want to find other car dealerships in the area that are really good and have an opportunity to rank, but aren't doing as well as they should be in SERPs. You want to do this because you've already serviced successfully a different car dealership. Well, tools like Moz can do that. You don't just have to use Moz to help your clients. You can use them to help yourself.

Better pre-audits:

Nobody walks into a sales call blind. You know who the website is. So you just start with a great pre-audit.

Faster workflows:

Which means you make more money quicker. If you can do your keyword analysis annually in half the time because you have the right tool for it, then you're going to make far more money and be able to serve more customers.

Bulk pricing:

This one is just mind-blowingly simple. It's bulk pricing. Every tool out there, the more you buy from them, the lower the price is. I remember at my old company sitting down at one point and recognizing that every customer that came in the door would need to spend about $1,000 on individual accounts to match what they were getting through us by being able to take advantage of the bulk discounts that we were getting as an agency by buying these seats on behalf of all of our customers.

So tell your clients when you're talking to them on the phone, in the pitch be like, “Look, we use Moz, Majestic, Ahrefs, SEMrush,” list off all of the competitors. “We do Screaming Frog.” Just name them all and say, “If you wanted to go out and just get the data yourself from these tools, it would cost you more than we're actually charging you.” The tools can sell themselves. You are saving them money.

4. Just say NO

Now, the last section, real quickly, are the things you've just got to learn to say no to. One of them has a little nuance to it. There's going to be some bite back in the comments, I'm pretty sure, but I want to be careful with it.

No month-to-month contracts

The first thing to say no to is month-to-month contracts.

If a customer comes to you and they say, “Look, we want to do SEO, but we want to be able to cancel every 30 days.” the reality is this. They're not interested in investing in SEO. They're interested in dabbling in SEO. They're interested in experimenting with SEO. Well, that's not going to succeed. It's only going to take one competitor or two who actually invest in it to beat them out, and when they beat them out, you're going to look bad and they're going to cancel their account with you. So sit down with them and explain to them that it is a long-term strategy and it's just not worth it to your company to bring on customers who aren't interested in investing in SEO. Say it politely, but just turn it away.

Don't turn anything away

Now, notice that my next thing is don't turn anything away. So here's something careful. Here's the nuance. It's really important to learn to fire clients who are bad for your business, where you're losing money on them or they're just impolite, but that doesn't mean you have to turn them away. You just need to turn them in the right direction. That right direction might be tools themselves. You can say, “Look, you don't really need our consulting hours. You should go use these tools.” Or you can turn them to other fledgling businesses, friends you have in the industry who might be struggling at this time.

I'll tell you a quick example. We don't have much time, but many, many years ago, we had a client that came to us. At our old company, we had a couple of rules about who we would work with. We chose not to work in the adult industry. But at the time, I had a friend in the industry. He lived outside of the United States, and he had fallen on hard times. He literally had his business taken away from him via a series of just really unscrupulous events. I picked up the phone and gave him a call. I didn't turn away the customer. I turned them over to this individual.

That very next year, he had ended up landing a new job at the top of one of the largest gambling organizations in the world. Well, frankly, they weren't on our list of people we couldn't work with. We landed the largest contract in the history of our company at that time, and it set our company straight for an entire year. It was just because instead of turning away the client, we turned them to a different direction. So you've got to say no to turning away everybody. They are opportunities. They might not be your opportunity, but they're someone's.

No service creep

The last one is service creep. Oh, man, this one is hard. A customer comes up to you and they list off three things that you offer that they want, and then they say, “Oh, yeah, we need social media management.” Somebody else comes up to you, three things you want to offer, and they say, “Oh yeah, we need you to write content,” and that's not something you do. You've just got to not do that. You've got to learn to shave off services that you can't offer. Instead, turn them over to people who can do them and do them very well.

What you're going to end up doing in your conversation, your sales pitch is, “Look, I'm going to be honest with you. We are great at some things, but this isn't our cup of tea. We know someone who's really great at it.” That honesty, that candidness is just going to give them such a better relationship with you, and it's going to build a stronger relationship with those other specialty companies who are going to send business your way. So it's really important to learn to say no to say no service creep.

Well, anyway, there's a lot that we went over there. I hope it wasn't too much too fast, but hopefully we can talk more about it in the comments. I look forward to seeing you there. Thanks.

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Improve Your SEO in 30 Minutes With These Google Analytics Insights

improve-seo

SEO is a vast topic.

I’ve written countless articles about SEO over the years.

In fact, if you search for “SEO tactics” on Google, you’ll get over 4 million results.

Almost three out of every four searches start on Google.

And the first five results that show up on Google get 67% of all clicks.

So you can see why SEO is such an important topic.

Thankfully, you don’t need to study the subject for years before you can excel at SEO.

I’m going to show you four quick wins you can easily achieve to boost your SEO.

These won’t take you weeks or months of trial and error. You can uncover these wins in Google Analytics in less than 30 minutes.

But first, let’s make sure that you’ve set up your Google Analytics properly.

Make sure you have the basics of Google Analytics down

Google Analytics has no shortage of reports, tools, and data.

At times, it probably feels like there’s too much.

There are times when all of this data can be downright misleading.

Fortunately, I won’t worry about taking you into the advanced settings of Google Analytics right now.

Today, it’s all about finding those quick wins.

I’m going to give you the critical 20% of the work you can do to boost 80% of your results.

However, to get those quick wins, we first need to make sure that you’ve taken care of your Google Analytics and Google Search Console basic setup.

If you don’t have a GA account at all, you can check out a beginner’s guide on how to set it up.

Step 1: Check your XML Sitemap.

You should have your sitemap registered with Google Search Console to help Google properly analyze your site.

A standard sitemap looks like this:

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If you use WordPress, you can simply download the Google XML Sitemap plugin.

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However, just syncing your sitemap isn’t enough.

You need to make sure that Google is reading it properly and that you don’t have any errors.

Indexing errors will skew your Analytics report and make it more difficult for you to capture quick wins.

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Next, you need to find out if Google is actually using your sitemap.

Step 2: Make sure Google is crawling your site.

First, you need to log into your Search Console and click the site you want Google to crawl. Then, click “Fetch as Google” in the “Crawl” section.

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You can then enter the path to the page in the text box.

Select either “desktop” or “mobile” from the drop-down list and click “Fetch.” You should test for both desktop and mobile.

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Once it finishes testing, you can request indexing.

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This helps you make sure that Google is crawling it. You can also ask Google to crawl all of its direct links.

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Additionally, you should use Google’s robots.txt Tester tool to see if you’ve correctly set up your robots.txt file for all of the pages you want Googlebot to crawl (or not crawl).

You can even send your own crawler to your site to check it out.

And there are tools like Screaming Frog that can test for you to make sure that Google’s bots won’t run into any errors.

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Step 3: Check your indexing.

You can check your indexing in two ways.

Your first option is simply to go to Google and type “site:yourdomain.com.”

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This will instantly tell you how many pages Google thinks your site has.

The second method is to go back to your Search Console and select “Index Status.”

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This will also show you the number of pages Google has indexed. (The number you see here should match the number you got from trying the first method.)

If Google is showing fewer pages than you actually have, it means that Google hasn’t yet indexed some of your content and you won’t be able to get any Analytics data on it.

If, on the other hand, Google is showing more pages than you actually have, it suggests that you might have a duplicate content problem.

You can use Screaming Frog or a tool like Copyscape to identify any duplicate content that Google believes you have.

Now that you know that Google is capturing your data correctly, there’s one more piece you should set up to maximize your Google Analytics data.

Step 4: Create some goals.

Google defines goals as measurements for how often people are taking the actions you want them to take.

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For example, one of my goals on my site is for people to click the orange button. pasted image 0 321

Setting up goals allows you to measure GA data alongside the specific outcomes that are important to you.

To get to the goals section, click the admin tab inside Google Analytics.

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Then, in the column furthest to the right, select “Goals.”

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Click the “+New Goal” button.

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Now, you can either select one of their templates to start from or choose the “custom” button at the bottom.

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I’ll walk you through a template for now, but Google offers further info on setting up custom goals if you’re interested.

Let’s choose the “Make a payment” template as an example.

Select that option and click “Continue.”

From here, you can name your goal and give it a type.

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I’ll choose “Destination” and click “Continue.”

Now, enter your checkout confirmation page URL into the bar and keep the “Equals to” option.

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You can leave the “Value” option off but turn the “Funnel” option on if you want your goal to track a specific journey to conversion.

For example, let’s say you only want to track buyers who go from your homepage to a product page, then from the product page to a checkout page, and finally go to a confirmation page.

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Be careful when you narrow down funnels, though.

Your funnels will make it so that only buyers who follow those exact steps will count toward this goal.

After you finish this section, click “Save.”

Your goal should now be live, and Google Analytics should be recording them. Congrats! pasted image 0 329

Now that you have your goals all set up, let’s look at some quick ways that you can boost your SEO.

1. Find your best content

There will be some pieces of content on your site that naturally rank and convert better than others.

Using GA, you can quickly find which pages are performing well so that you can capitalize on them.

Let’s start by looking at how you can find your content that’s converting the best.

There are two ways to go about this.

First, you can look at your attribution path to conversion.

Google offers a number of attribution models so that you can see where your customers came from before converting.

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You have to keep in mind that GA’s default is “last touch attribution,” which tends to lie.

If you’re going to use attribution models to identify converting content, then make sure you’re aware of the buyer’s journey.

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As you can see, it’s rare that only one touchpoint is solely responsible for conversion. Buyers typically go through multiple stages.

With the buyer’s journey in mind, you can use the attribution model that will help you best interpret your data.

The second way to find your best-converting content is by looking up your Reverse Goal Path.

Log into GA and look under conversions in the left-hand menu.

You’ll see a “Goals” drop-down, and underneath that, you’ll see “Reverse Goal Path.”

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Simply select the goal you want to track. On the right-hand side, you’ll see the previous steps that happened right before someone converted.

It should look like this:

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Your confirmation or “Thank You” page is on the far left.

Next to that, you’ll see your purchase page or opt-in page.

Then, to the right of that, you’ll see the pages that brought your traffic to make the purchase.

These will often be landing pages. However, you may also see other pages or posts on your site that have strong calls-to-action.

You want to focus on funneling people to the pages in the right-hand column when they’re in the “ready to buy” portion of the sales funnel.

Now that you know that this content is helping conversions, you want to promote it to boost the traffic to those pages.

You can also create more internal links back to those pages to help direct your site visitors to that content.

This is a great approach to help you increase your conversions. But your best-converting content may not be your best-ranking content.

Here’s how you can quickly find your top-ranking content.

In the GA left-hand menu, select “Acquisition,” then “Search Console,” and finally “Queries.”

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This will show you all of the keywords that pages on your website currently rank for on Google.

You can see which pages correspond to which query or keyword and which page they currently rank on.

You should identify any pages showing up on page one and note which keywords they are ranking for.

This allows you to do two things.

If the keywords and content complement one of your top-converting pages, make sure you provide a link and a CTA on the high-ranking page to help draw people over to convert. Add more internal links to your high-ranking pages to and from other content to help boost its rankings. 2. Help out your lower ranking content

The method I showed you above will help you identify your best content. Now, here’s some good news:

You can use this same method to help you find your second-best content, too.

Why would you want to do this?

Because updating and improving your old content to boost its rankings can be a quick way to improve your SEO.

Unbounce stopped publishing for two weeks in order to go back and update their old content.

Their efforts paid off with 275% more conversions from their 17 highest-traffic posts.

But, if you have a lot of content, how do you pick which posts to focus on?

That’s where Google Analytics comes in.

It can help you find your content with the best potential to perform considerably better with a relatively small amount of work.

You want to keep in mind that there’s a huge difference between page one and page two of the SERPs.

At the beginning of this post, I shared with you that the first five results get 67% of all clicks.

On the other hand, if you end up on the second page of Google, you’re going to get less than 6% of clicks.

So, what does this mean?

It means that the most worthwhile content to focus on is stuff that’s near the top of page two. If you can push it onto the first page, you can expect to see a big jump in traffic from it.

To pinpoint that content, go back to your query page in GA.

Then, click on the “advanced” option and set the “Average Position” to “Greater than 10.”

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Save the results, and you’ll see all of your content that’s currently hanging out beyond page one.

Now, if you have a lot of content sitting on page two, narrow it down to the ones with the most impressions.

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You can also pinpoint all of the potential long-tail search queries that might be sending traffic to the same page.

Now, what do you do about it?

First, refer back to the last strategy. If you have high-ranking content that naturally complements content on page two, then make sure you link the two pieces of content together.

You should also refresh the content and follow the right steps to optimize it, such as:

Make sure that you’ve optimized all of your content for mobile Gain quality external backlinks Boost engagement with social shares and comments Improve your visuals

Make sure you’re targeting the top-ranking factors:

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If this looks overwhelming, don’t worry. Just focus on the basic, quick wins for SEO.

After all, you’re already on page two, not page ten. That means that you’re on the right track.

Just do a little extra to get your content out of the graveyard.

3. Reduce abandonment on high-traffic pages

Site-wide bounce rates are too broad to provide any use. They’re simply vanity metrics.

Bounce rate will vary according to industries, geographies, user demographics, devise usage, and many other factors.

Bounce rates for blogs tend to be higher than for e-commerce pages.

So, how do you figure out what’s causing abandonment?

Well, you first want to focus on fixing the pages with the most traffic since they’ll have the biggest impact.

Start by pinpointing your high-ranking pages that are bringing in lots of search traffic.

Then we can identify which of those valuable pages are failing to convert your visitors into your customers.

You can do this by looking in your GA account.

In the left-hand menu, under “Behavior,” click on “Site Content” and then “All Pages.”

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If you just want to look at landing pages, you can do that too. But right now, we’re going to stick with all pages.

Once you’re in there, click on the “advanced” option.

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Now make sure that your primary dimension is “Source” and then choose sources containing “Google / organic.”

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This will make it so that your results will only show the top-performing pages you have coming directly from organic Google search results.

It excludes all paid campaigns and any results that are getting big traffic due to social media efforts or other advertising efforts.

Now, when your results populate, you want to sort them so that the highest traffic pages are at the top.

Remember: these are the biggest and quickest wins, so they’re where we want to focus our attention first.

In the columns furthest to the right, you can see the “Bounce rate” and the “% Exit” for each of your highest traffic pages.

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The average bounce rate is just over 58%.

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If you’re seeing higher rates, don’t panic just yet.

Remember that a lot of things can impact bounce rate. The average varies across business type and industry.

If you’re a blogging management consultant site, you should expect a bounce rate that’s higher than the average.

On the other hand, a financial services e-commerce site should have a lower-than-average rate.

Rather than worry too much about your exact number, just focus on your highest rates.

Particularly, focus on pages that have both a high bounce rate and a high exit percent.

Those two metrics combined are a good signal that your page isn’t doing a great job of matching searcher intent.

Check the obvious problems first:

Is your content outdated? Is it easy to read with lots of relevant visuals and white space? Have you optimized it for mobile? How long does the page take to load? Is the page too brief to sufficiently answer the topic?

Also, consider the keywords your page is ranking for.

Do any of them have a double meaning?

If your page is ranking for a keyword that can mean more than one thing, this could create a high bounce rate.

If this is the case, make sure your meta tag is very clear about what your content is about.

There are lots of ways that you can use GA to slice and dice your bounce rate further to better understand what is causing it.

However, another quick method is to do some testing to see exactly why people are leaving these high traffic pages.

You can start by using a heatmap.

Heatmaps like those from Crazy Egg, allow you to see where visitors are clicking on your site.

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You can also use them to see which content your visitors have scrolled through.

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These can help you pinpoint what people are paying attention to and which content they touched right before they bounced.

Another way to lower your bounce rate is by A/B testing.

You can use A/B tests and an A/B test calculator to help you identify which changes are helping to decrease bounces.

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Some things you may want to A/B test include:

Color of your CTA buttons Position of your CTA buttons Images Headlines Subheadings Phrases on your navigation bar Number of form fields required Length of product trials Time-sensitive bonus offers 4. Pinpoint and improve your mobile conversions

Google now uses mobile-first indexing.

Mobile is getting the priority on SERPs.

There’s no real wonder to this since the use of mobile is continuing to grow.

Check out device usage on a regular work day:

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Tablets and phones are dominating the traditional “out-of-office” hours.

But look at this concerning research from Monetate.

Smartphones are responsible for over 51% of website visits.

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But their conversion rate is less than half of the rate for desktop users.

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Most of your site visitors are mobile, but they’re less than half as likely to convert as your desktop users.

So, what can you do about it, and how can GA quickly help?

First, log into your GA account and look under the “Audience” section in the left-hand sidebar for mobile.

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Expand it and select “Overview.”

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This will give you some information on how your site is performing on mobile devices.

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On the far right-hand side, you can select a goal completion for GA displayed next to your mobile performance breakdown.

Then, you can see the difference in conversion rate and total goal completions during that period.

Now you can clearly see if there’s a quantifiable difference in how your mobile site performs versus your desktop site.

Chances are, based on the study above, you will see it converting less. On average, it will convert around 2% less if you exclude tablets and isolate smartphones.

What can you do about it?

You need to make sure that you optimize all of your content for mobile.

Take a look at these two examples:

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Focus on these ten ways to improve your SEO by improving the mobile experience:

Use Accelerated Mobile Pages (AMP) markup Implement schema markup Choose a responsive web design Compress images Remove Flash Use a heatmap on the mobile version of your site to check for differences from desktop Check out Google’s repository of info for improving the mobile experience Make sure your mobile site is blazing fast Tag posts based on mobile searches Remove pop-ups from your mobile site

For quick wins, focus on improving the content that Google Analytics tells you is already getting mobile traffic.

In particular, focus your attention on those pages with high bounce rates on mobile devices.

Conclusion

Improving your SEO doesn’t have to consume all your time and energy. But too often, we make it more difficult than it needs to be.

We overcomplicate it or worry about things outside of our control instead of focusing on what’s actionable.

Focus on these quick and easy Google Analytics tips to pinpoint simple SEO fixes you can make right away to boost your performance today.

Optimize your best content.

Try to increase the rankings of page-two content to push it over onto page one.

Focus on decreasing your bounce rate on your high-traffic pages.

Finally, focus on mobile traffic and optimization.

What fast wins have you gotten out of Google Analytics?

The post Improve Your SEO in 30 Minutes With These Google Analytics Insights appeared first on Neil Patel.

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