Calling all developers: have you been curious about block chain technology and its many applications? Join us on Saturday, March 24th for Code Block, a full day of educational programming that will bring together the brightest engineering talent across a wide range of industries.
Held in the heart of London, Blockchain’s one-day developer conference will give you an inside scoop on block chain technology through hands-on sessions and presentations led by experts across the digital currency space. Following a packed day of knowledge sharing, you’ll have the opportunity to chat with Blockchain developers and industry leaders.
Whether you’re a developer in banking, a tech startup, or already in the crypto space, Code Block can catapult you into the future of the financial system.
Code Block will be held at Campus London, a Google Space and is a free event. Demand is high and space is limited, so apply now by submitting your LinkedIn and Github here.
Crypto exchange Huobi Pro has launched a new market index that tracks the ten top-traded digital assets on its platform.
Crypto exchange Huobi Pro has launched a new market index for its platform, according to a company press release today, May 23rd. Huobi is currently the third largest crypto exchange in the world by trading volume, according to Coinmarketcap data.
The ‘Huobi 10’ index tracks the exchange’s 10 top-traded digital assets against Tether (USDT) in real time, using a weighted average calculation method. The announcement further explains:
“The digital assets are classified into four categories: Coins, Platforms, Applications and Utility Asset tokens. The number of constituents selected in these four categories depends on their transaction volume of last quarter….average daily trading volume in the previous quarter is [then] used to decide the weight of the constituent in the index.”
The press release suggests that the index will in this way "reflect the overall performance of Huobi Pro market," thus making trading simpler for investors.
The new index is also configured for cases where an asset may be delisted, so that "when an unexpected delisting of the index component occurs, the sample is temporarily replaced. And the coins that are ranked first in the candidate list will be selected as the sample coins in turn."
The press release further revealed Huobi’s plans to launch index-based products by early June.
Earlier this week, the outgoing CEO of the world’s largest crypto exchange OKExjoined Huobi as Board Secretary and VP of International Business Development. Huobi, which is headquartered in Singapore, is now expanding overseas, recently launching a South Korean subsidiary, as well as revealing plans to open an office in London.
In an email sent to the company’s employees, Huobi CEO Leon Li highlighted the exchange’s rapid growth, revealing that the company’s workforce now at almost 1000, as compared with just 10 people at the time of its launch in 2013. Huobi is now the third largest exchange worldwide, currently seeing daily trade volumes of about $1.18 bln.
Especially family that I want to get involved in crypto. I will show them how to setup a wallet. And send them around $50 to $100 dollars worth of bitcoin. I'll backup their keys and explain the importance and make them promise me to not spend it for 5 years. I encourage them to add more over time.
Now every member of my extended family owns a bit of bitcoin. It has cost a lot. Some of them ignored it, but I didn't. A few of them own mining caves now.
I would like to encourage you to do the same for those you love or would like to get involved. At today's price I would encourage you to put at least 1% of a bitcoin away for them.
Hav3 a great day and please know today is a great day to buy. Also, show them how to mine .
Have you ever thought you might someday succeed in designing an entire website, element by element, without having to write a line of code?
The ability to do so would be a dream come true, and Elementor had this web designer's dream in mind when they set out to build the ultimate website building solution for WordPress.
Instead of writing code to create dynamic visual content, you can do so with a few clicks.
It's little wonder then that over 800,000 users have flocked to Elementor in just a little under 2 years. When its group of specialists set out to create highly specific features with web professionals in mind, features that beginners can work with as well, Elementor's ability to establish a large user base in a relatively short time makes sense.
1. Elementor and Elementor 2.0
Elementor was designed to enable web designers to avoid the perplexing problem of feeling constrained by a theme's design. The Elementor team's goal was to create a WordPress website builder that would allow website design professionals to create websites the way they wanted, instead of having to design everything from scratch.
The result was the first theme builder where design can be done on the front end, the results viewed in real time, and the designer has complete control over layout customization.
Not completely satisfied that the website designers' dream had been completely addressed, the team is releasing Elementor 2.0. While this new release will be done incrementally during 2018, those features that have already made an appearance have been joyfully embraced.
2. New Elementor Features
Design Your Own Header and Footer – No Coding Required
Elementor's intuitive visual editor gives you all the flexibility you need to customize the header and footer areas on a page to your liking. Doing so is as easy as putting together blocs to build a toy house -; your header and footer areas will be much more attractive however!
If you plan on using more than a single header, one for a blog page and a different one for your About page, that's not a problem either. It takes but a few minutes to create a different header. No coding required of course.
Want to build a sticky header that will help visitors find their way through your website? Creating one that will follow along as they scroll down the page is ridiculously easy.
Recently Elementor added Role Manager, allowing you to restrict access for certain user roles and never worry about a client ruining your design.
The Freedom to Create Dynamic Content is Yours
This one's for blog users who want to “escape” the theme and build a flexible, creative blog without having to write code to do so. New releases like Single Post & Page let you create a template that you can use repeatedly for your blog pages and posts.
Another new feature, Blog Archive, helps you visually design your blog bit by bit.
Need a template for a 404 page, or want to customize your Search results page? No problem doing either one, plus you have dynamic widgets like Post Title, Author Box, and Featured Image to help you create a post template.
You'll Never Need to Reinvent the Wheel
The nicest thing about dynamic content is that you can use and reuse it to your heart's content. It's simply a matter of creating a framework for your content and applying it across your website; and if you want to reuse content that's already on your WordPress website, a single click is all it takes.
It used to be that coding would be necessary to make even the slightest change to a static template. No more!
When the Elementor team embarked upon the task of designing Elementor 2.0, they retained the features that made Elementor #1 and the favorite of 800,000+ users.
Total Layout Customization
“Customizable” layouts can mean different things to different theme providers. Total customization was rarely the case until Elementor premium website builder gave its users extensive control and extended flexibility over the various sections of their layouts including width and height settings and column and contents size position and padding, margins, and column gap settings.
A Comprehensive Template Library
You'll be impressed by the Elementor template library's size and scope. It features beautiful templates for a wide range of industries and website styles; and for specific needs as well.
You can select a pre-designed template, or should you not find precisely what you need, it's easy to design a page yourself. If you do so, you can save if for later use. Your templates can also be imported and exported for sharing or use in other websites.
40+ Elements Come with the Package
This free group of elements includes advanced widgets like Google Maps and Carousel. You'll also have access to customizable widgets that were specially designed for use in the live page builder. These widgets and other elements enable you to create virtually any layout you can imagine; right down to the tiniest of details. If you've ever had to write code to adjust the spacing inside a progress bar, you'll see how helpful these elements will be.
Elementor's Designs will be Totally Responsive
In today's world, anything short of a 100% responsive design can break a website. With Elementor you have at your fingertips device preview screens and device visibility control settings to ensure users will view your website just as you designed it.
Why You Should Try Elementor Now
One good reason -; Blocks. This star feature of Elementor allows you to build your websites crazy-fast from top to bottom without any need for a single line of code.
Another good reason. You won't ever have to worry about experiencing “theme restraints”.
And then, there's the Elementor 2.0 features that will be released throughout 2018. As you will discover, some will be game-changers.
You can start using Elementor right out of the box too. It doesn't matter if you're a grizzled veteran or a newbie. Install Elementor, give it a whirl, experiment with its building blocks, and start building – like, crazy fast.
Google’s recommended audiences make it easy to create audiences based on criteria that many marketers find important. Here are some of Google’s recommendations:
Smart List: Smart Lists use machine learning to determine which users are most likely to convert in subsequent sessions. It uses signals like location, referrer, session duration, and page depth to compile this list.
All Users: This type of audience includes all of your visitors with necessary advertising cookies.
New Users: This includes users who have only conducted one session on your site.
Returning Users: These users have visited your site more than once.
Users who visited a specific section of my site: These audiences include users who’ve visited specific pages or directories within your site.
Users who completed a goal conversion: These users have completed a goal on your site.
Users who completed a transaction: This type of audience is only available for e-commerce site owners. It includes all users who have made a purchase from your site.
If none of these criteria meet your needs, you can also create a new custom audience with the audience builder.
This option can take a bit longer than using one of Google’s preconfigured definitions, but it gives you much more control over which users you include in your audience.
You can determine who your audience is based on demographic information, device, behavior, date of first session, traffic sources, e-commerce actions, and more.
The criteria you use will depend on what your goals are, but it’s important to consider that you would typically want to use audiences for the purpose of remarketing.
If your campaigns don’t provide this level of convenience and simplicity, you could be missing out on conversions simply because users don’t want to spend time navigating your site.
Identifying and remedying any disconnects could be the solution. It might be exactly what you need to help your high traffic numbers translate into results for your business.
Scenario 4: An audience is attracting low numbers but high conversions
On the flip side, some of your audiences may turn out to have high conversion rates but low overall numbers.
This can be extremely frustrating because it indicates that you’ve found a great set of users, but there aren’t very many of them.
Fortunately, you don’t have to limit your ad targeting to just your site’s visitors. You can also use your high-converting audiences as a starting point for creating similar audiences.
If you’re unfamiliar with Google’s similar audiences, this feature helps you expand campaign targeting by including users with characteristics similar to a site’s visitors.
Once you’ve identified an audience that performs well for your business, you can use this feature to target other users who haven’t yet visited your site.
This way, you can expand your campaign’s overall reach. And, as you do so, you can have confidence that the new set of users you’re reaching has the potential for a high conversion rate.
Bringing new users to your site is challenging.
So, when those users leave without taking action, it can be extremely frustrating.
Fortunately, remarketing makes it possible to bring them back to your site and encourage them to convert.
But achieving that goal requires strategic targeting.
You need to make sure that you’re reaching the visitors who are likely to become customers and that you’re communicating with them in a way that will make them want to return.
And with the new audiences report from Google Analytics, you can access the data you need to make informed decisions about your targeting and your campaigns.
The custom audiences report offers you detailed data about how your site visitors are responding to your conversion efforts on your site.
By digging into the behaviors that each audience takes on your site, you can see if they are performing well for your business.
Then, you can use that insight to decide how to improve your results moving forward.
You may find that you should ramp up your campaigns, adjust your targeting, alter your ads, or experiment with similar audiences. Each audience will likely necessitate that you take a different course of action.
And that’s precisely why these reports are so powerful. They’ll show you how you should respond to the audiences you set up so that your marketing efforts to them will be effective.
And if you use multiple custom audiences, you may find that you need to combine all of these actions.
But with each improvement you make, you’ll become more successful at turning lost visitors into customers for your company.
How will you use Google’s new Custom Audience Report to help you with your remarketing campaigns?
“It doesn't really matter how often you show up. It matters how often you get clicked on and then how often you … convert those to whatever you really want (sales, purchases, subscriptions)… Do spend some time looking at your title, your URL, and your snippet that Google generates, and see if you can find ways to improve that and make it better for users because then they're more likely to click. You'll get more visitors, you'll get a better return on your investment.”
“If you publish high-quality content that is highly cited on the Internet — and I’m not talking about just links, but also mentions on social networks and people talking about your branding, crap like that. Then you are doing great.”
The idea is that brands that garner a lot of mentions, both in social media and on websites and long-form content, are trusted and therefore authoritative in search engines’ eyes.
While this ranking strategy has flown under the radar a bit, both Google and Bing have indicated that linkless brand mentions factor into how the search engines measure authority and quality.
In fact, Duane Forrester, former senior product manager at Bing noted back in 2016 that Bing had already:
“figured out context and sentiment of tone, and how to associate mentions without a link. As the volume grows and trustworthiness of this mention is known, you’ll get a bump in rankings…”
But Bing isn’t the only one showing us their hand.
Awario is a monitoring tool that lets you track the conversation around your brand (as well as competitors’ brands) on the web in real-time.
To get started, create an account with your preferred email. (There’s a two-week free trial before you select a paid plan).
Once you create your account, set up a campaign (or project) to monitor brand mentions.
Awario will ask you to input the keywords you wish to track.
For example, let’s say you want to track Photoshop mentions.
So I’ll enter “Adobe Photoshop” into the field.
Once you’re done adding keywords to your campaign, Awario takes you to a dashboard that gives you an at-a-glance look at your current monitors.
As you can see here, Awario collects data on:
The number of total mentions for that keyword
Sentiment (i.e., whether the mentions are negative or positive)
The reach those mentions have
Who the top influencers are that have mentioned your keywords
Where mentions are coming from in the world
What languages are represented in the conversation
Additionally, you can filter the data to see mentions from specific platforms, such as Facebook, Twitter, or YouTube.
This information helps you track where your brand or product is trending as well as how well it stacks up against competitors.
Awario’s Sentiment metric is a particularly useful datapoint to measure because it allows you to gauge the overall health of your brand’s reputation (i.e., is it viewed more or less favorably).
In fact, at last year’s State of Search event, Google’s Gary Illyes noted that Google uses sentiment analysis to evaluate off-site sentiment to inform their rankings.
This means that tracking linkless brand mentions and their associated sentiment can give SEOs an advantage over marketers who fail to track implied links.
How to use linkless mentions to optimize search rankings
Once you have a brand monitoring tool in your arsenal, it’s time to use the information you glean to direct campaigns that will build your online rankings and authority.
Fortunately, many of the strategies for linkless mentions will be the same as your traditional link building campaigns.
For example, let’s say you’re tracking your brand mentions and notice a recent negative review published on Yelp.
We spend a lot of time discussing SEO tactics, but in a constantly changing industry, one thing that deserves more attention are the tactics agencies should employ in order to see success. From confidently raising your prices to knowing when to say no, Moz's own Russ Jones covers four essential success tactics that'll ultimately increase your bottom line in today's edition of Whiteboard Friday.
Click on the whiteboard image above to open a high-resolution version in a new tab!
Howdy, Moz fans. I am Russ Jones, and I can't tell you how excited I am for my first Whiteboard Friday. I am Principal Search Scientist here at Moz. But before coming to Moz, for the 10 years prior to that, I was the Chief Technology Officer of a small SEO agency back in North Carolina. So I have a strong passion for agencies and consultants who are on the ground doing the work, helping websites rank better and helping build businesses.
So what I wanted to do today was spend a little bit of time talking about the lessons that I learned at an agency that admittedly I only learned through trial and error. But before we even go further, I just wanted to thank the folks at Hive Digital who I learned so much from, Jeff and Jake and Malcolm and Ryan, because the team effort over time is what ended up building an agency. Any agency that succeeds knows that that's part of it. So we'll start with that thank-you.
But what I really want to get into is that we spend a lot of time talking about SEO tactics, but not really about how to succeed in an industry that changes rapidly, in which there's almost no certification, and where it can be difficult to explain to customers exactly how they're going to be successful with what you offer. So what I'm going to do is break down four really important rules that I learned over the course of that 10 years. We're going to go through each one of them as quickly as possible, but at the same time, hopefully you'll walk away with some good ideas. Some of these are ones that it might at first feel a little bit awkward, but just follow me.
1. Raise prices
The first rule, number one in Let's Make Money is raise your prices. Now, I remember quite clearly two years in to my job at Hive Digital — it was called Virante then — and we were talking about raising prices. We were just looking at our customers, saying to ourselves, “There's no way they can afford it.” But then luckily we had the foresight that there was more to raising prices than just charging your customers more.
How it benefits old customers
The first thing that just hit us automatically was… “Well, with our old customers, we can just discount them. It's not that bad. We're in the same place as we always were.” But then it occurred to us, “Wait, wait, wait. If we discount our customers, then we're actually increasing our perceived value.” Our existing customers now think, “Hey, they're actually selling something better that's more expensive, but I'm getting a deal,” and by offering them that deal because of their loyalty, you engender more loyalty. So it can actually be good for old customers.
How it benefits new customers
Now, for new customers, once again, same sort of situation. You've increased the perceived value. So your customers who come to you think, “Oh, this company is professional. This company is willing to invest. This company is interested in providing the highest quality of services.” In reality, because you've raised prices, you can. You can spend more time and money on each customer and actually do a better job. The third part is, “What's the worst that could happen?” If they say no, you offer them the discount. You're back where you started. You're in the same position that you were before.
How it benefits your workers
Now, here's where it really matters — your employees, your workers. If you are offering bottom line prices, you can't offer them raises, you can't offer them training, you can't hire them help, or you can't get better workers. But if you do, if you raise prices, the whole ecosystem that is your agency will do better.
How it improves your resources
Finally, and most importantly, which we'll talk a little bit more later, is that you can finally tool up. You can get the resources and capital that you need to actually succeed. I drew this kind of out.
If we have a graph of quality of services that you offer and the price that you sell at, most agencies think that they're offering great quality at a little price, but the reality is you're probably down here. You're probably under-selling your services and, because of that, you can't offer the best that you can.
You should be up here. You should be offering higher quality, your experts who spend time all day studying this, and raising prices allows you to do that.
Now, raising prices is only part one. The second thing is discipline, and I am really horrible about this. The reality is that I'm the kind of guy who looks for the latest and greatest and just jumps into it, but schedule matters. As hard as it is to admit it, I learned this from the CPC folks because they know that they have to stay on top of it every day of the week.
Well, here's something that we kind of came up with as I was leaving the company, and that was to set all of our customers as much as possible into a schedule.
Annually: we would handle keywords and competitors doing complete analysis.
Semi-annually: Twice a year, we would do content analysis. What should you be writing about? What's changed in your industry? What are different keywords that you might be able to target now given additional resources?
Quarterly: You need to be looking at links. It's just a big enough issue that you've got to look at it every couple of months, a complete link analysis.
Monthly: You should be looking at your crawls. Moz will do that every week for you, but you should give your customers an idea, over the course of a month, what's changed.
Weekly: You should be doing rankings
But there are three things that, when you do all of these types of analysis, you need to keep in mind. Each one of them is a…
Hours for consulting
This might seem like a little bit of overkill. But of course, if one of these comes back and nothing changed, you don't need to do the phone call, but each one of these represents additional money in your pocket and importantly better service for your customers.
It might seem hard to believe that when you go to a customer and you tell them, “Look, nothing's changed,” that you're actually giving them value, but the truth is that if you go to the dentist and he tells you, you don't have a cavity, that's good news. You shouldn't say to yourself at the end of the day, “Why'd I go to the dentist in the first place?” You should say, “I'm so glad I went to the dentist.” By that same positive outlook, you should be selling to your customers over and over and over again, hoping to give them the clarity they need to succeed.
3. Tool up!
So number three, you're going to see this a lot in my videos because I just love SEO tools, but you've got to tool up. Once you've raised prices and you're making more money with your customers, you actually can. Tools are superpowers. Tools allow you to do things that humans just can't do. Like I can't figure out the link graph on my own. I need tools to do it. But tools can do so much more than just auditing existing clients. For example, they can give you…
You can use tools to find opportunities.Take for example the tools within Moz and you want to find other car dealerships in the area that are really good and have an opportunity to rank, but aren't doing as well as they should be in SERPs. You want to do this because you've already serviced successfully a different car dealership. Well, tools like Moz can do that. You don't just have to use Moz to help your clients. You can use them to help yourself.
Nobody walks into a sales call blind. You know who the website is. So you just start with a great pre-audit.
Which means you make more money quicker. If you can do your keyword analysis annually in half the time because you have the right tool for it, then you're going to make far more money and be able to serve more customers.
This one is just mind-blowingly simple. It's bulk pricing. Every tool out there, the more you buy from them, the lower the price is. I remember at my old company sitting down at one point and recognizing that every customer that came in the door would need to spend about $1,000 on individual accounts to match what they were getting through us by being able to take advantage of the bulk discounts that we were getting as an agency by buying these seats on behalf of all of our customers.
So tell your clients when you're talking to them on the phone, in the pitch be like, “Look, we use Moz, Majestic, Ahrefs, SEMrush,” list off all of the competitors. “We do Screaming Frog.” Just name them all and say, “If you wanted to go out and just get the data yourself from these tools, it would cost you more than we're actually charging you.” The tools can sell themselves. You are saving them money.
4. Just say NO
Now, the last section, real quickly, are the things you've just got to learn to say no to. One of them has a little nuance to it. There's going to be some bite back in the comments, I'm pretty sure, but I want to be careful with it.
No month-to-month contracts
The first thing to say no to is month-to-month contracts.
If a customer comes to you and they say, “Look, we want to do SEO, but we want to be able to cancel every 30 days.” the reality is this. They're not interested in investing in SEO. They're interested in dabbling in SEO. They're interested in experimenting with SEO. Well, that's not going to succeed. It's only going to take one competitor or two who actually invest in it to beat them out, and when they beat them out, you're going to look bad and they're going to cancel their account with you. So sit down with them and explain to them that it is a long-term strategy and it's just not worth it to your company to bring on customers who aren't interested in investing in SEO. Say it politely, but just turn it away.
Don't turn anything away
Now, notice that my next thing is don't turn anything away. So here's something careful. Here's the nuance. It's really important to learn to fire clients who are bad for your business, where you're losing money on them or they're just impolite, but that doesn't mean you have to turn them away. You just need to turn them in the right direction. That right direction might be tools themselves. You can say, “Look, you don't really need our consulting hours. You should go use these tools.” Or you can turn them to other fledgling businesses, friends you have in the industry who might be struggling at this time.
I'll tell you a quick example. We don't have much time, but many, many years ago, we had a client that came to us. At our old company, we had a couple of rules about who we would work with. We chose not to work in the adult industry. But at the time, I had a friend in the industry. He lived outside of the United States, and he had fallen on hard times. He literally had his business taken away from him via a series of just really unscrupulous events. I picked up the phone and gave him a call. I didn't turn away the customer. I turned them over to this individual.
That very next year, he had ended up landing a new job at the top of one of the largest gambling organizations in the world. Well, frankly, they weren't on our list of people we couldn't work with. We landed the largest contract in the history of our company at that time, and it set our company straight for an entire year. It was just because instead of turning away the client, we turned them to a different direction. So you've got to say no to turning away everybody. They are opportunities. They might not be your opportunity, but they're someone's.
No service creep
The last one is service creep. Oh, man, this one is hard. A customer comes up to you and they list off three things that you offer that they want, and then they say, “Oh, yeah, we need social media management.” Somebody else comes up to you, three things you want to offer, and they say, “Oh yeah, we need you to write content,” and that's not something you do. You've just got to not do that. You've got to learn to shave off services that you can't offer. Instead, turn them over to people who can do them and do them very well.
What you're going to end up doing in your conversation, your sales pitch is, “Look, I'm going to be honest with you. We are great at some things, but this isn't our cup of tea. We know someone who's really great at it.” That honesty, that candidness is just going to give them such a better relationship with you, and it's going to build a stronger relationship with those other specialty companies who are going to send business your way. So it's really important to learn to say no to say no service creep.
Well, anyway, there's a lot that we went over there. I hope it wasn't too much too fast, but hopefully we can talk more about it in the comments. I look forward to seeing you there. Thanks.
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Setting up goals allows you to measure GA data alongside the specific outcomes that are important to you.
To get to the goals section, click the admin tab inside Google Analytics.
Then, in the column furthest to the right, select “Goals.”
Click the “+New Goal” button.
Now, you can either select one of their templates to start from or choose the “custom” button at the bottom.
I’ll walk you through a template for now, but Google offers further info on setting up custom goals if you’re interested.
Let’s choose the “Make a payment” template as an example.
Select that option and click “Continue.”
From here, you can name your goal and give it a type.
I’ll choose “Destination” and click “Continue.”
Now, enter your checkout confirmation page URL into the bar and keep the “Equals to” option.
You can leave the “Value” option off but turn the “Funnel” option on if you want your goal to track a specific journey to conversion.
For example, let’s say you only want to track buyers who go from your homepage to a product page, then from the product page to a checkout page, and finally go to a confirmation page.
Be careful when you narrow down funnels, though.
Your funnels will make it so that only buyers who follow those exact steps will count toward this goal.
After you finish this section, click “Save.”
Your goal should now be live, and Google Analytics should be recording them. Congrats!
Now that you have your goals all set up, let’s look at some quick ways that you can boost your SEO.
1. Find your best content
There will be some pieces of content on your site that naturally rank and convert better than others.
Using GA, you can quickly find which pages are performing well so that you can capitalize on them.
Let’s start by looking at how you can find your content that’s converting the best.
There are two ways to go about this.
First, you can look at your attribution path to conversion.
Google offers a number of attribution models so that you can see where your customers came from before converting.
You have to keep in mind that GA’s default is “last touch attribution,” which tends to lie.
If you’re going to use attribution models to identify converting content, then make sure you’re aware of the buyer’s journey.
As you can see, it’s rare that only one touchpoint is solely responsible for conversion. Buyers typically go through multiple stages.
With the buyer’s journey in mind, you can use the attribution model that will help you best interpret your data.
The second way to find your best-converting content is by looking up your Reverse Goal Path.
Log into GA and look under conversions in the left-hand menu.
You’ll see a “Goals” drop-down, and underneath that, you’ll see “Reverse Goal Path.”
Simply select the goal you want to track. On the right-hand side, you’ll see the previous steps that happened right before someone converted.
It should look like this:
Your confirmation or “Thank You” page is on the far left.
Next to that, you’ll see your purchase page or opt-in page.
Then, to the right of that, you’ll see the pages that brought your traffic to make the purchase.
These will often be landing pages. However, you may also see other pages or posts on your site that have strong calls-to-action.
You want to focus on funneling people to the pages in the right-hand column when they’re in the “ready to buy” portion of the sales funnel.
Now that you know that this content is helping conversions, you want to promote it to boost the traffic to those pages.
You can also create more internal links back to those pages to help direct your site visitors to that content.
This is a great approach to help you increase your conversions. But your best-converting content may not be your best-ranking content.
Here’s how you can quickly find your top-ranking content.
In the GA left-hand menu, select “Acquisition,” then “Search Console,” and finally “Queries.”
This will show you all of the keywords that pages on your website currently rank for on Google.
You can see which pages correspond to which query or keyword and which page they currently rank on.
You should identify any pages showing up on page one and note which keywords they are ranking for.
This allows you to do two things.
If the keywords and content complement one of your top-converting pages, make sure you provide a link and a CTA on the high-ranking page to help draw people over to convert. Add more internal links to your high-ranking pages to and from other content to help boost its rankings. 2. Help out your lower ranking content
The method I showed you above will help you identify your best content. Now, here’s some good news:
You can use this same method to help you find your second-best content, too.
Why would you want to do this?
Because updating and improving your old content to boost its rankings can be a quick way to improve your SEO.
Unbounce stopped publishing for two weeks in order to go back and update their old content.
If you’re seeing higher rates, don’t panic just yet.
Remember that a lot of things can impact bounce rate. The average varies across business type and industry.
If you’re a blogging management consultant site, you should expect a bounce rate that’s higher than the average.
On the other hand, a financial services e-commerce site should have a lower-than-average rate.
Rather than worry too much about your exact number, just focus on your highest rates.
Particularly, focus on pages that have both a high bounce rate and a high exit percent.
Those two metrics combined are a good signal that your page isn’t doing a great job of matching searcher intent.
Check the obvious problems first:
Is your content outdated? Is it easy to read with lots of relevant visuals and white space? Have you optimized it for mobile? How long does the page take to load? Is the page too brief to sufficiently answer the topic?
Also, consider the keywords your page is ranking for.
Do any of them have a double meaning?
If your page is ranking for a keyword that can mean more than one thing, this could create a high bounce rate.
If this is the case, make sure your meta tag is very clear about what your content is about.
However, another quick method is to do some testing to see exactly why people are leaving these high traffic pages.
You can start by using a heatmap.
Heatmaps like those from Crazy Egg, allow you to see where visitors are clicking on your site.
You can also use them to see which content your visitors have scrolled through.
These can help you pinpoint what people are paying attention to and which content they touched right before they bounced.
Another way to lower your bounce rate is by A/B testing.
You can use A/B tests and an A/B test calculator to help you identify which changes are helping to decrease bounces.
Some things you may want to A/B test include:
Color of your CTA buttons Position of your CTA buttons Images Headlines Subheadings Phrases on your navigation bar Number of form fields required Length of product trials Time-sensitive bonus offers 4. Pinpoint and improve your mobile conversions
Focus on these ten ways to improve your SEO by improving the mobile experience:
Use Accelerated Mobile Pages (AMP) markup Implement schema markup Choose a responsive web design Compress images Remove Flash Use a heatmap on the mobile version of your site to check for differences from desktop Check out Google’s repository of info for improving the mobile experience Make sure your mobile site is blazing fast Tag posts based on mobile searches Remove pop-ups from your mobile site
For quick wins, focus on improving the content that Google Analytics tells you is already getting mobile traffic.
In particular, focus your attention on those pages with high bounce rates on mobile devices.
Improving your SEO doesn’t have to consume all your time and energy. But too often, we make it more difficult than it needs to be.
We overcomplicate it or worry about things outside of our control instead of focusing on what’s actionable.
Focus on these quick and easy Google Analytics tips to pinpoint simple SEO fixes you can make right away to boost your performance today.
Optimize your best content.
Try to increase the rankings of page-two content to push it over onto page one.
Focus on decreasing your bounce rate on your high-traffic pages.
Finally, focus on mobile traffic and optimization.
What fast wins have you gotten out of Google Analytics?